Wholesale
Become a Distributor
Strength, durability and premium quality are the hallmarks of MasterKraft. Partner with us to bring commercial-grade equipment to your market.
0
Countries
Global capability, local delivery
0
Sites fitted out
Gyms, clinics & studios
0hr
Service SLA
Response & resolution, in writing
Complete
Fitout scope
Equipment, flooring & storage
Not surprisingly, people dedicated to self-improvement through fitness respond to premium products. Little wonder that what began as an Australian enterprise is now operating on a global scale.
As MasterKraft expands to meet demand, we need distribution partners to bridge the gap between our manufacturers and our customers, both existing and potential, for the hundreds of items we produce.
A passion for fitness, an understanding of international distribution, and a willingness to venture into new markets are what we want in our global team. This opportunity is open to individuals or businesses throughout the world.
What You Get
The MasterKraft Global Advantage
High Quality
A full range of fitness equipment that boasts premium design and functionality.
Bespoke
In-house engineers and designers customise equipment and branding - MasterKraft or your own.
Competitive Advantage
Strong relationships with international suppliers and partner factories to maximise your margin.
Logistics
Global delivery via streamlined processes, stock consolidation and central warehousing - direct to your door.
Experience
Key people who know the fitness industry, with 20+ years of importing and exporting worldwide.
Full Service
Supply & logistics, QC, warranty management, in-house design and an online ordering & payment portal.
Who We Partner With
Built for businesses that know their market
Our best partners combine local relationships with the capability to sell, deliver and support commercial equipment. If that sounds like you, we want to hear from you.
Equipment retailers & specialists
Showrooms and online stores that already sell into gyms, studios and home buyers, and want a premium commercial range with margin left in it.
Fitout & installation businesses
Teams that build training floors and want one supplier for equipment, flooring and storage - with 3D layouts and specification support behind every quote.
Sports & leisure wholesalers
Distributors with an existing dealer network, warehousing and a customer base that is asking for commercial-grade strength equipment.
Independent agents
Industry people with relationships across gyms, franchise groups, hotels, universities and corporate facilities in their market.
How It Works
From application to first container
01
Apply
Tell us about your business, your territory and the customers you serve. It takes a few minutes.
02
Market review
We review your application and arrange a call to understand your market, channel and capability.
03
Range & commercials
Together we shape the right range, branding, pricing structure and logistics model for your territory.
04
Agreement & launch
After trade references and mutual acceptance of terms, a formal Distribution Agreement is signed and your first order is planned.
Why Partner With Us
One partner behind your whole operation
Engineered for Fitness
Bespoke and flexible by design - equipment engineered fit for purpose, built around your space, your specs and your brand.
Honest Affordability
Commercial-grade quality without the over-engineered price tag - value your P&L can justify.
Real Operators, Real Service
Talk to people who've actually run training floors - backed by a 72-hour service SLA, in writing.
Global Scale, Local Speed
12 countries and 229 sites - warehoused near your markets and delivered in weeks, not months.
One Partner, Total Coverage
One accountable supplier and fitout partner across your whole group - head office and every site, treated the same.
One Portal, Total Transparency
One custom-branded portal - ordering, tracking and support for every site in one place.
Distributor FAQ
Questions partners ask first
The opportunity is open to individuals and businesses throughout the world. MasterKraft equipment is already in use across 12 countries, and we are actively looking for partners to take the range into new markets.
If you are unsure whether your territory is available, apply anyway - it is the fastest way to find out.
Yes. Our in-house engineers and designers can customise equipment and branding, so you can sell the range as MasterKraft or under your own brand.
We consolidate stock through central warehousing and ship direct to your door. The logistics model - freight, consolidation and lead times - is planned with each partner around their market and order profile.
Order commitments and territory arrangements are agreed individually with each partner as part of the Distribution Agreement. We will talk them through during the market review.
Supply and logistics, quality control, warranty management, in-house design support including 3D layouts, and access to an online ordering and payment portal.
No. The number of distributor opportunities is limited and not all applicants will be successful. MasterKraft reserves the right to accept or reject any application, and all information is treated with the strictest confidence.
Market Insights
How commercial gyms buy equipment differs from country to country. The MasterKraft Journal covers what operators in markets like New Zealand and Singapore look for when they spec and source a fitout.
Apply
Ready to talk distribution?
Tell us about your market and we'll build a partnership around it - from a pilot order to a full territory.
Finalisation of any distributorship will only occur after further consultation, examination of trade references, mutual acceptance of terms and conditions, and signing of a formal Distribution Agreement.