Steve Callanan, Founder
One word sums up Steve’s approach to the fitness industry: passion. His 27-plus years working in and around all things gym-related have given him a deep understanding of the specific needs of fitness professionals—knowledge he brought to bear in creating the MasterKraft brand. Committed to only the highest quality, Steve brings a practical perspective to development. He knows how people train, and what every station on the gym floor requires for both equipment and people to achieve peak performance. Steve’s expertise and genuine nature make selecting the ideal gym solution a simple exercise, while his proactive approach always pushes for innovative ways to make his products and service even better.