Transform your gym fitout

Made by fitness professionals for fitness professionals, we help transform any available space into the most powerful, functional fitness zone imaginable. Our fitness and gym equipment is not only engineered for superior quality and performance, it’s designed for functional use in any space, from large commercial fitness centres to private gyms.

We oversee every aspect of design and manufacture as passionate fitness professionals and deeply experienced business people. We’re experts in gym fitouts, which is why our customers get the right equipment for their needs, making clever use of available space for optimal usability.



Markets We Specialise In

Commercial Health Facilities

THE TRAINING REVOLUTION.. Commercial gyms used to sit back and accept the membership fee from their customers with low a quality return. Fit outs were lazily planned, with poor performing equipment and a lack of understanding of real training needs. MasterKraft welcomes you to the new era of high specification, high performance gyms whose only goal is to help you reach your goals! We bring you years of expertise in designing and engineering functional gyms with a real wow factor that really deliver for their members. Our range draws on our experience as fitness professionals that have lived and breathed health and fitness for almost 30 years so we know what’s going to fly and we take the headache out of the guesswork.

Elite Sports Clubs

TEAMS THAT TRAIN TOGETHER.. Your elite team and coaches know what they need to do. They have specific training goals and a high expectation for results. This is a serious training zone. They need an environment that matches their elite status that is expertly planned and allows athletes to reach their best. We will work alongside your coaches to complete the perfect fit out that covers the fundamentals, but also the extras that are designed specifically for your sport, so that they will want to train hard day in and day out and get out there and win.

Schools & Universities

THE FUTURE IS BRIGHT.. You have a broad, young audience who may have limited experience in commercial gyms. This shouldn’t mean they have limited options. We believe the opposite, that these serious young athletes should be inspired from the very first day they step into a gym. Foster a love of training from an early age and see your school sporting reputation shine. Trust MasterKraft to offer the highest quality equipment that is easy, safe and fun to use and that matches the high energy of your clientele. Younger audiences should be able to learn proper techniques for individual, partner and teamwork using only the best fitness equipment on the market.

PT Studio

TIME TO GET SERIOUS.. The best Personal Training studios need the best personal trainers and coaches, and you need to be offering the best training environment. That doesn’t just mean shiny new machines, it demands intelligent design, functional high performing equipment, data driven science, and sleek interiors. PT studios are premium, revenue generating spaces. The revolution in well thought out design means gym and studio owners can maximise every square metre and thrill their customers with creative solutions, leaving the conventional systems behind. This is the future of systematic, results-driven training.

Boutique Fitness

STAND UP AND STAND OUT.. The rise and rise of boutique fitness continues. Whether it’s HIIT, pilates, yoga, spin or something entirely unique, your boutique studio needs to stand out from the crowd and showcase why you are different. State-of-the-art fitness studios have the luxury of being completely focused on their specialised workouts. Big on personality you have a brand image to project, which demands attention to detail for every stage of the consumer experience. With MasterKraft as your supply partner, we will work with you to achieve the perfect design whether it’s slick and polished or urban and grungy. Let’s pave the way for future trends.

Home Gym

BE YOUR OWN PRO.. The world has changed, opening the door to more flexible lifestyles so your home gym can take centre stage. When you have little time, you want to maximise what you have, by training efficiently and not commuting. No more need for compromise, training from home just got professional. Whether your space is large or small, indoors or outdoors you need smart solutions that will work as hard as you are willing to. Forget treadmills that are generally not used, MasterKraft equipment options work seamlessly together as you grow, flex and adapt to your changing training styles. Professional quality racks and rigs, barbells and exercise balls, and smart storage solutions achieve the set up you want right where you want it.

Why MasterKraft - 9 Powerful Reasons



Full range of fitness equipment that boasts premium design & functionality.


Fitness equipment built to outperform & outlast other fitness brands and meet the extreme physical demands of serious gym environments.


Dedicated teams that understand & respect gym operators, and respect our company values of fairness, transparency, integrity and accountability.



Inhouse engineers and designers customising equipment for steel & other manufacture.

Masterkraft & Custom Branding available.


Key personnel that know the fitness industry, can service its needs & supply equipment globally (19 years of importing & exporting experience and proven global capabilities).

Competitive Advantage

Strong relationships with international suppliers and partner factories that help our customers maximise profits, rebates & expedite growth.

Full Service

Supply & Logistics, Quality Control Management, Warranty Claim Management, Quick Warranty Turnaround Time, Stock Consolidation, Global Stock Holding, Inhouse Engineers, Custom Design & Branding, Admin & Finance Management, Online Ordering & Payment Portal.

Tailored Pricing

Pricing structures and equipment options aligned with customer budgets & service requirements:

  1. Agent FOB – pricing that allows us to compete with Chinese Agents. Full containers delivered direct.
  2. Full Service – we coordinate all aspects of supply and logistics globally including warehousing client stock locally.


Global delivery via streamlined processes, stock consolidation from over 30 partner factories, central warehouse facilities in China and specialized Customs & Forwarding agents, resulting in reduced warehousing, freight & labour costs delivered direct to the franchisee’s door.


If you require premium-quality, high-performance gym and fitness equipment, we invite you to get in touch today. We’ll be only too happy to discuss your specific needs.

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