MasterKraft x Revl Training
MasterKraft Announces Exclusive Global Supply Agreement with REVL Training, Revolutionising the Fitness Industry Through Cutting-Edge Equipment and Supply Chain Solutions
MasterKraft, a premium fitness brand committed to continuous innovation, is thrilled to announce its recent partnership as the exclusive global supplier to REVL Training, a fast-growing global fitness franchise. This collaboration brings together two organisations sharing a common vision—to empower individuals and inspire them to live more active, healthier and happier lives. By partnering with REVL Training, MasterKraft’s mission is to help revolutionise the fitness industry and make a positive impact on people’s well-being across the globe.
MasterKraft’s commitment to delivering bespoke, fit for purpose fitness equipment via streamlined processes globally aligns seamlessly with REVL Training’s vision of shaking up the way people approach fitness and training. With an emphasis on building a strong community and fostering personal growth, REVL Training provides a unique fitness experience that combines high-intensity interval training, functional movements, and expert coaches. Their franchise model has seen remarkable success in creating positive lifestyle transformations for individuals of all fitness levels.
REVL Training joins a growing list of commercial clients that has chosen MasterKraft as their exclusive global supplier.
“We are thrilled to partner with Revl Training,” said Steve Callanan, CEO of MasterKraft. “At MasterKraft, we believe that everyone deserves the opportunity to lead healthier, happier lives. By joining forces with REVL Training, we are combining our cutting-edge equipment and REVL Training’s transformative programs for individuals throughout Australia, Dubai, Singapore and New Zealand to begin with, inspiring them to be more active and achieve their fitness goals.”
“We’re thrilled to be advancing our business toward our shared vision through strong commercial partnerships, with the alignment of REVL Training and MasterKraft. In the past three years, we’ve searched for an equipment supplier to handle global logistics and premium custom-branded REVL Training equipment packs, all while minimising investment for future franchise partners. This partnership marks a crucial step in our business evolution, enabling us to efficiently serve our network with innovative equipment updates and maintain a competitive edge in our market. We’re excited to welcome MasterKraft to the REVL community.” said REVL Training CEO, Ben Woolford
MasterKraft is redefining what gym equipment is capable of. Expertly engineered bespoke equipment for the commercial, strength and conditioning, functional fitness and high-performance communities, MasterKraft transforms any space into the most powerful training zone imaginable. Made by fitness professionals for fitness professionals, MasterKraft products are built to outperform and outlast other fitness brands and meet the extreme physical demands of serious gym environments.
MasterKraft. Engineered for Fitness. www.masterkraft.com
About Revl Training
REVL Training was founded in 2020 with a mission to revolutionise the fitness industry through performance-based, group training. Co-Founders Ben Woolford and Josh Mildren combined their passions and experience to launch REVL, a network of premium boutique gyms. The aim, to provide scientifically backed programming, top-notch coaching, and a supportive team environment for members to achieve long-term fitness goals.
REVL’s market success led to rapid growth, doubling its unit count annually and expanding into the United Arab Emirates and Singapore in its first two years of operation. With 25+ studios globally throughout Australia, Dubai, and Singapore, REVL is looking at new markets like New Zealand, the United States, and the United Kingdom for expansion. The brand’s exceptional offerings have solidified its position as a global leader in premium group fitness experiences.