
Franchise Gym Fitouts
Franchise Gym
Brand-matched fitouts for franchise networks - specified once, rolled out club by club.
Overview
A franchise network is only as strong as its weakest club. We work with head office to lock in one equipment spec in the network's own colours, then supply each new club and refit against that spec, so every member walks into the same brand wherever they train.
- Free weights produced in your network's colours and logo
- One approved spec, supplied identically to every club
- Franchisee ordering against head-office pricing, club by club
Case Study
Fernwood Fitness Pakenham
Pakenham, VIC
Fernwood is one of Australia's largest women's fitness networks, and Pakenham is a full-format club: a strength floor, a FIIT30 studio, lifting platforms, and dedicated barre and reformer rooms.
MasterKraft supplied the free weights, the lifting area, the conditioning kit and the storage that holds it all: more than 580 pieces on a single order. The plates, fixed weights and kettlebells are produced in Fernwood's own magenta, the same range the network orders club to club, so the strength floor at Pakenham carries the brand the way the signage does.
- Fernwood-branded Olympic plates
- 164Fernwood-branded Olympic plates
- Competition bumper plates
- 120Competition bumper plates
- Competition kettlebells
- 36Competition kettlebells
- Power racks & lifting platforms
- 3Power racks & lifting platforms
What MasterKraft supplied
Fernwood-branded strength
164 urethane 4-grip Olympic plates, 20 pairs of fixed dumbbells, 5 fixed barbells, 32 competition kettlebells, plyo boxes and glider discs, all finished in Fernwood's magenta.
Lifting
3 Olympic power racks with spotter arms, J-hooks and dip bars; 3 integrated lifting platforms; 7 Olympic barbells and 2 hex bars; 120 competition bumpers and 40 change plates.
Conditioning
Concept2 SkiErg and RowErg, a curved treadmill and an air bike, with battle ropes, power bags, dead balls and medicine balls.
Functional & recovery
A full run of rubber hex dumbbells from 1 to 20 kg, suspension trainers, a landmine, balance trainers, foam rollers, mats and resistance bands.
Storage
Kettlebell, dumbbell, barbell and ball racks, plate trees and toaster racks, and wall-mounted storage for mats and rollers.
Inside Fernwood Pakenham





